Naomi Walkland
Chief Marketing Officer at Motorway | Former VP of marketing at Bumble, Marketing Society Fellow
About
Naomi Walkland is Chief Marketing Officer of Motorway, the UK car marketplace, where she leads brand, product, growth, creative, communications, and business marketing. She built her reputation at Bumble, where as Vice President she led international marketing, scaled teams and operations across EMEA and APAC, expanded the brand into more than fifteen markets, and was part of the group that took the company public in 2021. There she ran campaigns including My Love is Black Love, a celebration of Black love in Britain.
A Fellow of The Marketing Society, Walkland speaks to marketing audiences about building challenger brands, embedding a challenger mindset in teams, and turning brand vision into competitive advantage. Her talks emphasize outcomes over output, the discipline of listening to customers, and how marketing fuels growth at high-velocity companies. She draws on leading marketing at a publicly traded consumer technology brand and at startups including By Rotation and JENKI, giving audiences a practitioner view of scaling brand and growth functions together.
Her sessions speak to marketing leaders and operators looking to balance brand building with measurable commercial results while keeping the customer at the center of decisions.
What Naomi Talks About
Building a challenger brand and embedding a challenger mindset in marketing teams
Why marketers should focus on the outcome, not the output
Scaling brand and growth functions together at a high-velocity company
Listening to customers as a driver of marketing strategy
Lessons from leading international marketing through Bumble's IPO and expansion
Talks2
Naomi Walkland at Advertising Week Europe 2025
Naomi Walkland at The Marketing Society Annual Conference 2023
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