Complete gig history
All talks by Nicola Mendelsohn
7 talks·1 with video·2 years
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Heritage brands hold a hidden advantage: decades of creative work that shaped culture, emotion and identity. But what if AI could decode why certain ideas endure – and help design what comes next? In this session, The Estée Lauder Companies partners with Meta to explore “The Anatomy of an Icon” – how AI can analyse a heritage archive to uncover the emotional signatures, sensory patterns and creative decisions behind iconic ideas. Using beauty – the most emotionally expressive creative category – as a living case study, we examine how artistry, representation, innovation and cultural relevance evolve over time, and what they reveal about lasting impact.
AI may be the latest disruption reshaping business, but the challenge facing leaders is a familiar one: making consequential decisions without complete information. As technology cycles accelerate and pressure for short-term results intensifies, how do organizations build strategies that endure? Bringing together two executives who have navigated profound industry shifts, this conversation explores conviction, adaptation, and the leadership required to stay ahead of change.
Watch the livestream from the Vivatech main stage. Bringing together two executives who have navigated profound industry shifts, this conversation explores conviction, adaptation, and the leadership required to stay ahead of change.
Suivez le livestream depuis la scène principale de Vivatech. Réunissant deux dirigeants ayant traversé de profondes mutations sectorielles, cette conversation explore la conviction, l'adaptation et le leadership nécessaires pour garder une longueur d'avance face au changement.
Speaker at Conference 2025. Head of Global Business Group at META. Event held in Unknown (2025).
This engaging conversation will explore the next era of customer engagement—powered by the dynamic combination of AI and video, and fueled by the creativity and authenticity that only creators can bring. As the potential of creator-driven marketing grows, brands face important questions: Which creator is the right fit? How can they best leverage these partnerships? What tools enable effective collaboration? Nicola Mendelsohn will be joined by Haley Kalil (@haleyybaylee), a Forbes’ top 50 Creator and a Time100 Creator, to share insights on the future of brand-creator partnerships, community building, and strategies for brands to break through the cluttered marketplace and drive real impact.