Nomava Zanazo
Founder & CEO | Empowering Entrepreneurship in Africa
About
Nomava Zanazo is the Founder and CEO of Ummeli, an influential startup incubator and accelerator that has supported over 500 African entrepreneurs. Named a Forbes 30 Under 30 honoree, Zanazo's mission is to democratize access to capital, mentorship, and opportunity across the continent.
Through Ummeli's industry-leading programs, she has mobilized millions in funding and guided founders from idea to successful exit. Zanazo's inspiring keynotes share the lessons and frameworks she's developed to help emerging markets unlock their entrepreneurial potential.
Talks1
4 myths and misunderstandings about doing business in Africa
Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens -- and invites businesses from overseas to share in its wealth ... once they've done their research.
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