Rod Banner

Rod Banner built Banner Corporation into what became Europe's largest B2B technology marketing agency before selling it to WPP. Along the way he coined the term 'MADtech' to describe the collision of marketing, advertising and technology, and was named one of GQ's 100 most connected people in Britain.

Today, as Group Chief of AI at Positive Change Group and founder of 3LA, Rod works on AI-generated 'synthetic audiences' that reshape how brands research hard-to-reach markets. He speaks on the future of B2B marketing, martech and adtech, and where artificial intelligence is taking customer research.

Audiences leave with a clear-eyed view of what AI actually changes in marketing, and what it does not.