Sarah Willersdorf
Partner & Managing Director, BCG | Global Head of Luxury, Fashion & Beauty
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Sarah Willersdorf has spoken at Shoptalk Spring (2022) and TED (2015).
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What brands can learn from online dating
On dating sites like Tinder and Hinge, users average 3-5 seconds reviewing a profile before swiping left or right. In a generation raised on 140 characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit an emotional response through a carefully communicated first impression, Sarah reviews the three key lessons companies can learn from these experienced and bountiful self-branders.
2 talks, 2015 to 2022
This is only what we could find published. Sarah has almost certainly done more.
Sarah Willersdorf at Shoptalk Spring 2022
What events has Sarah spoken at?
2 events · 2015 to 2022 · 2 countries
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