Sarah Willersdorf
Partner & Managing Director, BCG | Global Head of Luxury, Fashion & Beauty
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Sarah Willersdorf has spoken at Shoptalk Spring (2022) and TED (2015).
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What brands can learn from online dating
On dating sites like Tinder and Hinge, users average 3-5 seconds reviewing a profile before swiping left or right. In a generation raised on 140 characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit an emotional response through a carefully communicated first impression, Sarah reviews the three key lessons companies can learn from these experienced and bountiful self-branders.
Sarah Willersdorf at Shoptalk Spring 2022
| Event | Year | Location |
|---|---|---|
| Shoptalk Spring | 2022 | 🇺🇸Las Vegas, United States |
| TED | 2015 | 🇨🇦Vancouver, Canada |
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