Sarah Willersdorf
Innovation Strategist | Design for Social Impact
About
Sarah Willersdorf is a leading voice at the intersection of design, technology, and social impact. As Head of Boston Consulting Group's global social impact practice, she advises Fortune 500 companies and non-profits on how to leverage design thinking to tackle complex social challenges.
Willersdorf's TED Talk on 'Design for a Better World' has reached over 1 million views, showcasing innovative solutions that improve access to healthcare, education, and clean energy. Her keynotes inspire audiences to approach problems with a human-centered, iterative mindset, driving meaningful change through the power of design.
Talks1
What brands can learn from online dating
On dating sites like Tinder and Hinge, users average 3-5 seconds reviewing a profile before swiping left or right. In a generation raised on 140 characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit an emotional response through a carefully communicated first impression, Sarah reviews the three key lessons companies can learn from these experienced and bountiful self-branders.
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