Simona Abdallah

Simona Abdallah is a psychologist focused on the intersection of design, technology, and human behavior. As a researcher at the MIT Media Lab, she explores how the built environment and emerging technologies shape decision-making and social patterns.

Abdallah's TED talks have reached millions, translating complex behavioral science insights into practical frameworks for innovation. Her keynotes empower audiences to design products, services, and experiences that positively influence people's lives.