Complete gig history
All talks by Sir Martin Sorrell
3 talks·1 with video·2 years
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China's second “chu hai” (globalisation) wave is transforming Western markets, and it’s not an experiment – it’s a strategic imperative. This session taps into WARC-endorsed 2025 research and insights from brands like Anta, Haier, Miniso and Li-Ning to uncover how China builds demand locally and exports it globally. Explore three proven growth models for true ‘glocalisation’, alongside a groundbreaking fourth model that blends rapid innovation with a credible brand promise and culturally resonant storytelling. Get the inside-out reality from BYD, one of the world’s most recognisable outbound brands. Gain actionable examples on how to build a defendable brand system and a diagnostic tool providing practical guidance to adapt, compete and thrive in the face of Brand China’s unstoppable rise.
The industry has reached a "shift change" where technology is finally capable of replacing manual legacy craft at enterprise scale. But while the industry remains stuck in theoretical hype, the world’s most ambitious brands are already moving beyond experimentation to technical orchestration. This session brings together the architects of the AI economy to discuss the collapse of the traditional marketing supply chain to explore how the best of one model is resolving enterprise complexity. From the 65% efficiency gains seen in content production to the 70% faster turnarounds in AI-native systems, we go inside the data and the code to reveal the new economic standard of brand building. In this market, you are either orchestrating the future in real-time, or you are becoming history.
Speaker at Conference 2025. Executive Chairman at S4 CAPITAL. Event held in Unknown (2025).