Sofia Jawed-Wessel

Researcher & Professor | Psychology of Money & Financial Behavior

🇺🇸Omaha, United States1 talk · 1 event1 with video
Sofia Jawed-Wessel
Sofia Jawed-Wessel

About

Dr. Sofia Jawed-Wessel is a leading expert on the psychology of money and financial decision-making.

As an Associate Professor at the University of Nebraska Omaha, she explores how behavioral science can help people achieve greater financial health. Jawed-Wessel's research has been featured in The New York Times, NPR, and Harvard Business Review.

Her acclaimed TED talk on money mindsets has reached over 2 million views, offering science-backed strategies to improve financial behaviors without relying on willpower alone. Audiences leave Jawed-Wessel's keynotes with actionable insights for making smarter money decisions.

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