Veronica Naguib
Managing Director and Co-Founder, ImpactSense | UX Research and Market Research
Has stood on these stages
About
Veronica Naguib is Managing Director and co-founder of ImpactSense, a London insight consultancy, after heading the CX team at The BIO Agency, where she combined service design and UX. She talks about research people can trust and use: trustworthy participants in 'Authenticity: a missing layer from UX research' at UX London, speed against depth in 'Rigour and agility', and why brand trackers miss culture, often presenting alongside clients such as HSBC, Hiscox and ASICS.
Raising the bar: Bringing the human back into research with ASICS
Culture: The missing piece in modern brand tracking
Keeping insight alive: embedding experience-led insight to drive user-centred innovation at HSBC
Rigour and agility: Balancing both in UX Research
Robust or Agile - How to Get Both in UX Research
Beyond Traditional User Research: Embracing Innovative Approaches to Transform Your Research into Effective Insights
Authenticity: a missing layer from UX research
A New Era of Brand Tracking: Holistic, Human and Future-Ready
Truly Informed CX using Actionable Insights
Authenticity: A missing layer from UX Research
Truly Informed UX Using Actionable Insight
Truly Informed Design Using Actionable Insight
What events has Veronica spoken at?
11 events · 2023 to 2026
| Event | Year | Location | Repeat appearance |
|---|---|---|---|
| The Quirk's Event New York | 2026 | New York | |
| The Quirk's Event Chicago | 2026 | Chicago | |
| MRS CX | UX | MR Conference 2026 | 2026 | London | |
| UX Camp Winter 2026 | 2026 | Online | |
| Future Product Days | 2025 | Copenhagen | |
| UX London | 2025 | London | |
| The Quirk's Event London | 2025 | London | |
| UX Healthcare London | 2025 | London | |
| UX Nordic 2024 | 2024 | Aarhus | |
| Amuse UX Conference 2023 | 2023 | Budapest | |
| UX Camp Winter 2023 | 2023 | Online |
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