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The brain science (and benefits) of ASMR

TEDxCharlottesville 2019Nov 201911 min979127 views

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A curious, quiet revolution of sound has taken over the internet. Physiologist Craig Richard explains the soothing brain science of Autonomous Sensory Meridian Response (ASMR), tracking its rise in popularity and why this fascinating phenomenon is so relaxing to millions of people around the world.