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The complex relationship between data and design in UX

TED 2014Oct 201411 min101780 views

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Engineering a website is equal parts vision and adaptation ... responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, was recently challenged to combine the many mismatched interfaces of Spotify into a single harmonious layout. She walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data and the people for whom it is built.