Complete gig history
All talks by Adam Morgan
4 talks·2 years
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As marketers, we tend to think of surprise as an executional device. But we should be thinking of it as a strategic tool, a powerful multiplier for impact and effectiveness. Because the opportunity here is huge: while as humans, we all have the craving for surprise as fundamental human trait, we’re living in an increasingly algorithmically driven world whose ‘personalisation’ gives us increasingly less surprise in our lives, by giving us content it knows we already like. Using original research and analysis from the world’s leading practitioners, this session offers a practical model for how and when we can use surprise to our own advantage ourselves.
Join Jon Evans and Adam Morgan as they breakdown exactly what it means to be dull, what it costs and how you get out the trap.
Speaker at Conference 2025. Founder and Author at EATBIGFISH. Event held in Unknown (2025).
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation. This session will explore how data and AI are reshaping the media landscape by enabling next-gen capabilities across audience targeting, content optimization, measurement, and automation.