Complete gig history
All talks by Aditya Kishore
3 talks·1 with video·2 years
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What are the most important shifts affecting marketing and how are brands leveraging these shifts creatively? Join the teams from WARC and Contagious IQ as they delve into the most impactful trends in media, strategy and effectiveness, and then demonstrate how the most creative brands around the planet are bringing these insights to life. You’ll leave this session with an overview of the challenges and opportunities in today’s marketing landscape, bolstered by robust data and evidence-based research. Plus, you’ll see tangible examples of breakthrough marketing, helping you understand the thinking behind the best creative ideas.
In this session, the WARC team joins forces with Uber to investigate what role creativity plays in the emerging commerce landscape. Do we need to shift our thinking when the journey from discovery to purchase can be near-instantaneous? And what role does creativity play in new-economy companies with deep commerce understanding and data? Get a rundown of the latest thinking from WARC, then hear an in-depth case study of the role creative brand building plays within Uber. Having run a multinational experiment in creative effectiveness across 19 markets, Lucinda Barlow reveals what moved the needle for Uber and what didn’t, how they measured it and what the role is that creativity now plays in their mix.
Speaker at Conference 2025. Insight Director at WARC. Event held in Unknown (2025).