Aimee Buchanan
CEO, GroupM Australia & New Zealand | Driving Digital Transformation in Media
About
Aimee Buchanan leads GroupM, the world's largest media investment group, across Australia and New Zealand. Under her stewardship, GroupM has spearheaded the industry's digital transformation, pioneering data-driven strategies that optimize media spend and engagement for top brands.
Buchanan's expertise in marrying technology, analytics, and creative storytelling has earned her acclaim as a marketing innovator. Her keynotes equip executives with the vision and frameworks to navigate the evolving media landscape and future-proof their organizations.
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Aimee Buchanan at Cannes Lions 2025
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