AJ Wilcox
Founder of B2Linked and keynote speaker on LinkedIn advertising for B2B
About
AJ Wilcox is the founder of B2Linked, an agency focused exclusively on LinkedIn Ads that he started in 2014. He has managed several of LinkedIn's largest-spending accounts and overseen more than $150M in ad spend, and he hosts The LinkedIn Ads Show podcast where he shares tactical advertising strategy. Wilcox has spoken at more than eighty industry events, teaching B2B marketers how to run efficient, high-converting LinkedIn campaigns.
He is a repeat speaker at the MarketingProfs B2B Forum, where he has run roll-up-your-sleeves sessions on doubling ad performance and avoiding common pitfalls, and at Content Marketing World and Social Media Marketing World. He also authored the Advertising on LinkedIn course on LinkedIn Learning. His talks are tactical and data-driven, focused on bid strategy, audience targeting, creative testing, and lowering cost per lead rather than platform hype.
Wilcox is based in Utah and works with B2B marketing and demand-generation teams worldwide.
What AJ Talks About
Running efficient, high-converting LinkedIn Ads for B2B
Bid strategy, targeting, and creative testing on LinkedIn
Lowering cost per lead and building pipeline with paid social
Combining organic engagement with paid LinkedIn spend
Talks2
AJ Wilcox at MarketingProfs B2B Forum 2024
AJ Wilcox at Content Marketing World 2023
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