David Fortino

David Fortino is Chief Strategy Officer at NetLine, an Informa business, where he sets the direction for the company's buyer engagement and content syndication platform. With more than fifteen years building content distribution, audience monetization, and digital targeting systems, he focuses on how B2B marketers generate and interpret demand. His central argument is that accounts do not buy, people do, and that buyer-level intent data is more actionable than account-level signals for accelerating sales conversations.

Fortino speaks to B2B marketing audiences about content distribution strategy, lead generation, and turning intent signals into pipeline. He has presented sessions on cutting through the noise around intent data to find the signals that matter, and on democratizing lead generation so that marketers of any size can control their own demand. Drawing on NetLine's first-party view of how business professionals consume content and register their interest, he brings data and benchmarks to questions practitioners often answer by instinct.

His sessions are aimed at content marketers and demand-generation teams who need to connect what they publish to measurable buyer behavior and revenue, and who want a clearer read on where their next opportunities are forming.