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All talks by Alison Weissbrot

3 talks·1 with video·2 years

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2026(1)

CMOs in the Spotlight: Kraft Heinz, L'Oreal, McDonald's
atCannes LionsJun 2026Cannes, France🇫🇷
What does it take to be a Chief Marketing Officer in 2026? Join this popular series to learn from the top brand leaders as they dissect the most challenging issues of today and outline their vision for the future.
panel
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2025(2)

Alison Weissbrot at Cannes Lions 2025
atCannes Lions 2025Jun 2025Cannes, France🇫🇷
Speaker at Conference 2025. Executive Editor at ADWEEK. Event held in Unknown (2025).
conference appearance
Marketing at the Speed of Culture: Bold Brands, Fast Moves, Real Impact
atAdvertising Week New York2025New York, United States🇺🇸
In today’s fragmented attention economy, the brands winning hearts (and headlines) aren’t just reacting to culture; they’re co-creating it. From Doritos’ new Golden Sriracha launch, an over-the-top spicy-sweet parody that plays with nostalgia and humor, to Coors Light’s viral “Lights Out” moment-turned-marketing-magic, brands can harness everything from real-time internet chatter to long-simmer cultural trends to stay relevant.
panel