Allison Stadd
CMO at Ollie | Three IPOs: Shake Shack, Sweetgreen, BarkBox | Ad Age 40 Under 40
She also led global brand transformation at Anheuser-Busch InBev and ran marketing and creative at Shipt within Target.
About
Allison Stadd has led marketing through three IPOs - Shake Shack, Sweetgreen, and BarkBox - giving her a rare track record of scaling consumer brands from growth stage to public markets. She also led global brand transformation at Anheuser-Busch InBev and ran marketing and creative at Shipt within Target.
Allison is now CMO at Ollie, a science-first dog wellness company. Ad Age and Brand Innovators both named her 40 Under 40. She publishes 'The OffBeat', a leadership newsletter inspired by music and culture, and is a jazz drummer - her 'Freestyle Marketing' framework draws on improvisation to balance rigour with creative instinct.
She speaks at Advertising Week, Social Media Week, and BLACKWEEK, and guest lectures at NYU, SVA, Drexel, Temple, and Aurora University on brand building, scaling marketing teams, and what the IPO path teaches you about storytelling.
What Allison Talks About
Marketing strategy development and implementation
Brand positioning and strategic planning
Executive leadership in marketing organizations
Talks2
Freestyle Marketing: Using a Jazz Mindset to Balance Logic & Magic
Ollie's Podcast Ad Playbook: 250% Conversion Lift
At a Glance
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