Allison Stadd

Allison Stadd

Verified

CMO at Ollie | Three IPOs: Shake Shack, Sweetgreen, BarkBox | Ad Age 40 Under 40

🇺🇸New York, United States2 talks · 2 events
Allison Stadd
Allison Stadd

About

Allison Stadd has led marketing through three IPOs - Shake Shack, Sweetgreen, and BarkBox - giving her a rare track record of scaling consumer brands from growth stage to public markets. She also led global brand transformation at Anheuser-Busch InBev and ran marketing and creative at Shipt within Target.

Allison is now CMO at Ollie, a science-first dog wellness company. Ad Age and Brand Innovators both named her 40 Under 40. She publishes 'The OffBeat', a leadership newsletter inspired by music and culture, and is a jazz drummer - her 'Freestyle Marketing' framework draws on improvisation to balance rigour with creative instinct.

She speaks at Advertising Week, Social Media Week, and BLACKWEEK, and guest lectures at NYU, SVA, Drexel, Temple, and Aurora University on brand building, scaling marketing teams, and what the IPO path teaches you about storytelling.

What Allison Talks About

1

Marketing strategy development and implementation

2

Brand positioning and strategic planning

3

Executive leadership in marketing organizations

Ollie's Podcast Ad Playbook: 250% Conversion Lift

Advertising Week🇺🇸 New YorkOct 2025

Ollie’s Podcast Ad Playbook: 250% Conversion Lift

Advertising Week New York🇺🇸 New York2025

At a Glance

2
Talks
2
Events

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