
Ana Andjelic
Forbes Top CMO | Brand Strategy Expert and Author of The Business of Aspiration

About
Forbes named Ana Andjelic one of the world's most influential CMOs. With a doctorate in Sociology, she bridges academic insights and brand strategy across global industries.
Her groundbreaking book, The Business of Aspiration, decodes modern consumer behavior and brand dynamics. As the founder of The Sociology of Business newsletter, Andjelic advises world-leading brands on transformative marketing approaches that connect deeply with contemporary audiences.
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