April Dunford
B2B positioning expert and author of Obviously Awesome | Former VP Marketing
About
April Dunford helps B2B tech companies nail their positioning and build sales pitches that drive revenue. Her methodology, developed across 25 years as a marketing executive at series of successful startups, has become essential reading for SaaS companies.
Author of Obviously Awesome, she provides structured frameworks for positioning that translate directly into stronger sales performance. April speaks on go-to-market strategy, differentiation, and why most companies get positioning wrong.
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Positioning Your Product for Success
In this insightful talk, April Dunford, a renowned expert in product positioning, shares her proven strategies for effectively positioning your product to stand out in a crowded market. Learn how to leverage your unique value proposition and differentiate your offering to attract and retain customers.
April Dunford at MarketingProfs B2B Marketing Forum 2023
April Dunford at MarketingProfs B2B Marketing Forum 2020
| Event | Year | Location |
|---|---|---|
| Mind the Product London 2024 | 2024 | 🇬🇧London, United Kingdom |
| MarketingProfs B2B Marketing Forum×2 | 2023, 2020 |
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Speakers who appeared at the same event editions as April
| Speaker | Shared events | Where they appeared together |
|---|---|---|
| Ann HandleyChief Content Officer at MarketingProfs | Marketing Strategy & Storytelling | 2 | MarketingProfs B2B Forum 2020, MarketingProfs B2B Forum 2023View shared history → |
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Ann Handley
Chief Content Officer at MarketingProfs | Marketing Strategy & Storytelling
Both at MarketingProfs B2B Forum 2020, MarketingProfs B2B Forum 2023
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