Melanie Deziel
Author of The Content Fuel Framework and keynote speaker on branded storytelling
About
Melanie Deziel is a keynote speaker, corporate trainer, and author who brings a journalist's discipline to content marketing. She was the first editor of branded content at The New York Times, and she went on to build and improve content teams for more than thirty companies on the Fortune 100 list. Deziel is the author of The Content Fuel Framework, a method for generating unlimited story ideas by combining content focuses with formats, and of Prove It, a book on trust-building content co-written for skeptical buyers.
She founded the consultancy StoryFuel to teach marketers, creators, and business owners how to tell better brand stories. On the conference circuit she is a repeat speaker at Content Marketing World, the MarketingProfs B2B Forum, and Social Media Marketing World, where she runs practical sessions on idea generation, content strategy, and credible storytelling. Her sessions are framework-driven and hands-on, giving teams repeatable systems rather than one-off inspiration.
She is based in the New York area and speaks internationally on creativity and content systems.
What Melanie Talks About
The Content Fuel Framework for generating unlimited story ideas
Building and scaling content teams and processes
Trust-building content for skeptical buyers
Applying journalistic rigor to branded storytelling
Talks2
Melanie Deziel at MarketingProfs B2B Forum 2023
Melanie Deziel at Content Marketing World 2019
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