Lola Bakare

Lola Bakare is an inclusive marketing strategist, CMO advisor, and author of the book Responsible Marketing: How To Create An Authentic and Inclusive Marketing Strategy, published by Kogan Page in 2024. She is the founder of be/co, a boutique consultancy that works with brands and marketing leaders on strategy, coaching, and the practice of marketing that creates social, reputational, and commercial impact at the same time. Bakare argues that responsible marketing is not a separate initiative but a discipline that has to deliver real results across all three of those dimensions to count.

Her perspective has earned her a place on Adweek's 2023 Creative 100 list, recognition as a LinkedIn Top Voice in marketing and advertising, an Anthem Award, and a Forbes CMO Network contributor role. She speaks and moderates at major marketing events including Adweek Brandweek and Sustainable Brands, where she has led sessions on responsible marketing, purpose under pressure, and reaching audiences through a local lens, and she has appeared at Cannes Lions and the Fast Company Innovation Festival. On stage she pairs frameworks marketers can act on with candid talk about the courage brands need to back their commitments.

She works with marketing teams across the United States.