Ariana Parasco
SVP of Brand & Consumer Engagement, L'OREAL USA | Transforming Retail Through Customer-Centric Marketing
About
Ariana Parasco is the SVP of Brand and Consumer Engagement at L'OREAL USA, leading the company's digital marketing and e-commerce strategy. She has spearheaded innovative campaigns that have driven significant growth for L'OREAL's portfolio of prestige beauty brands.
Parasco's expertise in leveraging consumer data and emerging technologies to deliver personalized omnichannel experiences has helped L'OREAL stay at the forefront of the rapidly evolving retail landscape. Her keynotes offer actionable insights on building brand loyalty, optimizing the customer journey, and preparing for the future of commerce.
Talks1
Ariana Parasco at Cannes Lions 2025
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