Ashley M. Grice
Duke University speaker | Expert on purpose-driven business strategy
Most recently at TED@BCG in 2022.
About
Ashley M. Grice is affiliated with Duke University and has established expertise in purpose-driven business strategy.
She delivered a presentation on "The power of purpose in business" at TED 2022, sharing insights on how organizations can harness purpose as a strategic advantage. Her work focuses on the intersection of business strategy and organizational purpose, examining how companies can align their mission with operational excellence.
Through her TED presentation, Grice demonstrated her ability to communicate complex business concepts to diverse audiences, highlighting the practical applications of purpose-driven approaches in modern organizations.
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The power of purpose in business
What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor.
1 talk, all in 2022
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