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All talks by Bill Tucker
3 talks·2 years
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Cross Media Measurement has been identified as the #1 priority for CMO’s, Chief Media and Measurement Officers given the high pressures on Media ROI. Media fragmentation, inconsistent methodologies, and privacy concerns have made a neutral, comprehensive solution necessary. Marketers have demanded better and the ANA is answering that call with Aquila. Aquila, built by marketers for marketers and owned by the ANA, offers deduplicated reach and frequency across the walled gardens and traditional TV unlocking billions in savings, superior outcome measurement, planning and optimization. More than 2 dozen large marketers are piloting the Aquila platform this fall and Aquila will be ready for launch in 2026! Bill Tucker CEO Aquila will provide an overview of Aquila’s unique solution, progress and how to get involved to shape and participate in this industry defining effort.