Bobby Jones
Co-author of 'Good Is the New Cool' | Co-founder of Conspiracy of Love
About
Bobby Jones co-authored the bestselling 'Good Is the New Cool' trilogy with Afdhel Aziz, a unified field theory of purpose exploring how it transforms brands, organisations, and individuals. He co-founded Conspiracy of Love, a consultancy that has worked with Nike, adidas, Sephora, PepsiCo, Coca-Cola, Walmart, and Microsoft on purposeful growth strategies.
Bobby spent years as a marketing executive before pivoting to purpose-driven work. He has helped leaders in over 150 countries develop solutions to global challenges, and his workshops - including 'Finding the Spark of Purpose' - are used by Fortune 500 leadership teams. His clients include Gap Inc., Jordan Brand, Omnicom/TBWA Networks, and American Family Insurance.
He has spoken at SXSW, the United Nations, the Vatican, Harvard University, and Feira Preta on purpose-driven leadership, the future of conscious business, and how to meet the expectations of Gen Z.
The GPS to Purpose Framework
Purpose as a Growth Strategy
Good Is the New Cool: Purpose-Driven Marketing
| Event | Year | Location |
|---|---|---|
| TFWA World Exhibition & Conference | 2025 | |
| SXSW |
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