Bonin Bough
Digital Transformation Expert | Fortune 50 Media & Marketing Innovator
About
Bonin Bough has redefined digital strategy for global brands, transforming media spending and driving massive revenue growth. As a former Chief Media Officer at Mondeléz, he dramatically shifted digital investments from 3% to 32%, generating $2 billion in revenue and $300 million in savings.
His strategic leadership helped grow SheaMoisture by nearly 50% in just 12 months, leading to its $1 billion acquisition by Unilever. Currently the Co-Founder and Chief Strategy Officer at Group Black, Bough is also the host of CNBC's Cleveland Hustles and author of 'Txt Me'.
His keynotes provide executives with actionable insights on digital transformation, marketing innovation, and strategic growth strategies.
AdLegends.ai – Training AI on the Greatest Minds in Advertising
Bonin Bough at The Financial Brand Forum 2024
Bonin Bough at Brand Innovators 2024
Bonin Bough at Brand Innovators 2023
Bonin Bough at Content Marketing World 2022
Bonin Bough at Adweek Brandweek 2022
| Event | Year | Location |
|---|---|---|
| Advertising Week New York | 2025 | 🇺🇸New York, United States |
| Brand Innovators×2 | 2024, 2023 | 🇺🇸New York, United States |
| The Financial Brand Forum | 2024 | |
| Adweek Brandweek | 2022 | |
| Content Marketing World | 2022 | 🇺🇸Cleveland, United States |
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Speakers who appeared at the same event editions as Bonin
| Speaker | Shared events | Where they appeared together |
|---|---|---|
| Fernando MachadoOperating Partner at Garnett Station Partners | Business Strategy Expert | 2 | Brand Innovators 2023, Brand Innovators 2024View shared history → |
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Travis Freeman
Chief Media Officer at Inspire Brands
Both at Advertising Week New York 2025, Brand Innovators 2023
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