Angela Zepeda

Angela Zepeda is Chief Marketing Officer at Hyundai Motor America, where she oversees all of the automaker's marketing and advertising in the United States. She came to the brand from the agency side, having led the Hyundai account before moving in-house, and she has shaped a brand strategy built on emotional connection rather than price and promotion.

Zepeda has steered Hyundai's move away from reflexive big-game advertising toward sustained cultural relevance, including early bets on platforms such as TikTok, and she frames the modern CMO's role as part operator and part creative partner. Forbes named her one of the world's most influential CMOs, and she received Adweek's Marketing Vanguard Award for her commitment to marketing creativity.

She speaks on building brand affinity in a category where most purchases are infrequent and considered, on the creative responsibilities that now sit with marketing leadership, and on how an automotive brand earns love rather than buying attention. Her talks appeal to planners and marketing teams looking for a senior automotive perspective on creative-led brand building and the evolving job of the chief marketer.