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All talks by Catherine Martel
3 talks·1 years
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As AI turns content into an infinite commodity, brands face a new challenge: creating experiences people genuinely want to be a part of. Belonging is the new broadcasting. In this session, Haus of Park introduces The Pull of Play: a framework inspired by gaming culture that transforms audiences into active participants. Through live demonstrations of Twitch-native experiences Followars and Glitchies, discover how Twitch has evolved into a social gaming platform where Gen Z and Gen Alpha compete, collaborate, and co-create in real time. Learn how the principles of play are helping brands turn audiences into communities, communities into advocates, and participation into long-term brand value.
In esports, the player is the heartbeat of the entire ecosystem. But as the industry matures, tension grows between player welfare, community expectations, and the commercial realities that keep organisations alive. How do we design systems, cultures, and governance models that genuinely centre the player, without sacrificing the financial foundations that allow the scene to exist at all?