Complete gig history
All talks by Chaka Sobhani
3 talks·2 with video·2 years
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Join us for an inspiring session where industry leaders share personal stories of triumph and transformation through creativity. Discover the secrets behind taking creativity from good to extraordinary as we set an agenda for the year ahead. In this session, you’ll learn how to fuel innovation, reshape the industry and pave the way for a future where creativity is the driver of progress. This is your opportunity to be at the forefront of shaping tomorrow’s creative landscape.
At this time of technology-enabled revolution, this session will consider the question of taste and whether creative judgement – something the machines cannot (yet) emulate – can or should be learnt. In this session, two sets of leading creatives will debate whether the essential components of great advertising are immutable or subjective. Most discussions of creative work start with whether people like it or not, but this debate will explore whether it is possible to distinguish personal preferences from an objective assessment of work’s creative quality. Computers can deliver competent advertising more reliably than ever. Learn how to come up with, fertilise and recognise boundary-pushing, brand-transformational ideas.
Speaker at Conference 2025. President and Global Chief Creative Officer at DDB WORLDWIDE. Event held in Unknown (2025).