Christopher Thomas-Moore

Christopher Thomas-Moore is Senior Vice President and Chief Digital Officer at Domino's, where he leads digital experience and loyalty, retail technology, delivery technology, operational innovation, and international digital marketing. He joined the company in 2018 as Vice President of global e-commerce and digital marketing and stepped into the chief digital role in 2021, building on more than fifteen years in e-commerce, digital marketing, and brand development. Under his remit Domino's has advanced ordering innovations and personalization across one of the most digitally mature operations in quick-service restaurants.

Thomas-Moore speaks to marketing, retail, and technology audiences about how Domino's bakes innovation into the brand, raising and then meeting consumer expectations for the delivery experience. His sessions cover digital personalization as an ongoing conversation with customers, loyalty program design, the role of AI in operations, and how a legacy brand keeps reinventing its digital experience. He draws on running digital for a global restaurant brand at scale, giving audiences a concrete view of how customer data, technology, and marketing combine to drive engagement and repeat ordering.

His talks are aimed at brand and digital leaders in retail and hospitality who want practical lessons in personalization, loyalty, and continuous digital innovation.