Dana DiTomaso
Digital marketing and SEO strategist | Analytics and content measurement expert
About
Dana DiTomaso is a digital marketing expert who specializes in analytics, SEO, and content measurement strategies. She has been a recurring speaker at MozCon, one of the industry's leading search marketing conferences, presenting in 2018, 2021, 2022, and 2023.
DiTomaso's expertise centers on making analytics more actionable and effective for organizations. Her presentations have covered focused reporting strategies that emphasize quality over quantity, modern web development practices that prioritize search optimization, and comprehensive frameworks for evaluating content performance beyond basic pageview metrics.
She advocates for building search considerations directly into the development process rather than treating SEO as an afterthought. Through her conference presentations, DiTomaso has established herself as a trusted voice on transforming how teams approach measurement and optimization, helping organizations move beyond vanity metrics to strategies that drive meaningful business results.
What Dana Talks About
Creating focused analytics reports that drive action and reduce information overload
Evaluating content success beyond pageviews and implementing data-driven corrections
Integrating SEO into modern web development workflows from the ground up
Building measurement frameworks that align digital marketing with business objectives
Optimizing content strategy through comprehensive performance analysis
Talks3
Focused Reporting: Fewer Reports That Do More [MozCon 2018] — Dana DiTomaso
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