Tom Capper
SEO speaker | Expert in local search, keyword research, and Core Web Vitals
About
Tom Capper is a speaker who specializes in search engine optimization, with particular expertise in technical SEO challenges and local search strategies. He has presented at MozCon multiple times between 2018 and 2023, establishing himself as a regular contributor to one of the industry's leading SEO conferences. His speaking topics demonstrate deep technical knowledge across several critical SEO domains.
He has explored innovative approaches to local SEO for businesses without physical locations, addressed the complexities of keyword research methodology, and analyzed the relationship between Core Web Vitals and search rankings. His work also extends to technical parameter analysis, including research into Google's URL parameters and their effects on search performance. Through his MozCon presentations, Tom shares practical insights on avoiding common pitfalls in SEO execution and understanding the nuances of how search engines evaluate websites.
His focus on data-driven approaches and technical precision makes him a valuable resource for marketers and SEO professionals seeking to improve their search visibility.
What Tom Talks About
Local SEO strategies for businesses without physical premises
Effective keyword research methodologies and avoiding common mistakes
Core Web Vitals and their impact on SEO performance
Technical SEO and Google URL parameter optimization
Data-driven approaches to search engine optimization
Talks4
Why Does Google Parameter &num= Matter?
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday Tom Capper explains why the &num=100 parameter was so useful, why Google might have deprecated it, and what tools are doing to work around the problem. Download the hi-res artwork on the Moz Blog https://mz.cm/3XCPkKW TIMESTAMPS 0:00 - Introduction to the &num=100 Parameter 0:30 - What the &num= Parameter Is and How Tools Use It 1:07 - How SEO Tools Scrape Google Search Results 1:40 - The True Meaning of &num=100 Results 2:38 - Why This Parameter Was Essential for Efficiency 3:41 - The Problem: Deprecation of &num=100 4:28 - The Moz and STAT Workaround (The Solution) 5:40 - Why Deeper Rankings Still Matter for SEO 6:25 - How Moz Pro and STAT Handle Ranking Depth 6:50 - The Impact on Keyword and Link Explorer Features 7:21 - Final Recommendations and Conclusion *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/
The Fast & The Spurious: Core Web Vitals & SEO [MozCon 2021] — Tom Capper
Trash In, Garbage Out: A Guide to Non-Catastrophic Keyword Research [MozCon 2022] — Tom Capper
More Talks
Local SEO without Physical Premises [MozCon 2018] — Tom Capper
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Dana DiTomaso
Digital marketing and SEO strategist | Analytics and content measurement expert
1 shared event · MozCon
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