Complete gig history
All talks by David Tiltman
3 talks·2 with video·2 years
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We’ve all seen the data – marketing budgets are at historic lows as a percentage of revenues. Meanwhile, there’s no shortage of ‘more’ – more channels, more creative assets, more tools and more data. So when times are tight, how do you flip the script and escape from an efficiency-first mindset to effective value creation? This session blends the latest evidence from WARC with real-world insights from one of the world’s leading marketers. We'll be revealing a major new study by CreativeX on how brands are really spending their money. We’ll also be exploring the freshest thinking on optimising creativity and media, the messaging you need to give to the C-suite, plus the hidden value that might be hiding in plain sight.
History-making stage moments. Exclusive data and insights. Industry-transforming Lion wins. How do you summarise a week at Cannes Lions for your team who missed it? Return to your office ready to deliver an impressive review of the biggest trends and hottest talking points that emerged at the Festival, from the Palais stages to the results from the Jury rooms. Expect analysis of the biggest winners, actionable learnings from Jury Presidents and early access to insights from the team of writers and industry experts that puts together the eagerly anticipated and much-used Cannes Lions Wrap-Up Report. It’s everything we learnt at Cannes Lions 2026 – in 90 jam-packed minutes.
Speaker at Conference 2025. Chief Content Officer at WARC | SVP Content, LIONS Intelligence. Event held in Unknown (2025).