Diana Haussling

Diana Haussling has led consumer experience, growth, and marketing for Colgate-Palmolive North America, where she served as Senior Vice President and General Manager of Consumer Experience and Growth and as North America CMO. She has built her career across four Fortune 400 companies, using data and consumer insight to connect brands with the people who buy them several times a day.

At Colgate-Palmolive she reframed marketing around the job a brand is hired to do rather than traditional upper- and lower-funnel models, arguing that household penetration follows from solving real consumer needs. Haussling speaks frequently on commerce, retail media, and the operating discipline behind brand growth at scale, and she was later named CEO of Hello Products, the natural oral-care brand within the Colgate-Palmolive portfolio.

Her sessions draw planners and marketing teams who want a practitioner's view of how a large consumer-goods company organizes around the consumer rather than the channel. She brings a clear point of view on measurement, e-commerce, and the role of generative tools in CPG marketing, grounded in the day-to-day decisions of running a brand portfolio.