Lynn Teo

Lynn Teo is Chief Marketing Officer at Northwestern Mutual, where she leads brand and marketing for the financial-services firm and oversaw the launch of its "A Better Way to Money" brand platform. Her career spans both the agency and client sides, including CMO of Thomson Reuters and senior roles at McCann Worldgroup, AKQA, Sapient, Wolters Kluwer, and CA Technologies, giving her experience across financial services, technology, and professional information.

At Northwestern Mutual she has worked to modernize how a legacy financial brand markets to a younger generation and to elevate the marketing function across the organization. She speaks on rebuilding a financial-services brand for the next generation, on operating without inherited assumptions, and on the practical discipline of brand building, including a "10 brand tips in 10 minutes" framing she has used to distill the work of a major brand relaunch.

Her sessions suit marketing leaders and B2B teams interested in brand transformation inside a regulated category and in the leadership habits that let a CMO drive change across a large organization.