Complete gig history
All talks by Don McGuire
3 talks·2 years
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As brands evolve into ecosystems spanning products, services, and experiences, loyalty is no longer built through a single transaction but through continuous engagement. From media and hospitality to technology, leading companies are using data, AI, and multi-brand strategies to deepen consumer relationships and redefine long-term growth. What does it take to build loyalty across multiple touchpoints and brands? And as personalization scales through AI, how do companies preserve the human connection consumers still expect?
Speaker appearance at Web Summit 2025 in Lisbon, Portugal.
How do you turn a tech brand into a cultural icon? Qualcomm CMO Don McGuire reveals Snapdragon’s playbook—connecting with audiences at their passion points, fueling advocacy through purpose-driven partnerships, and driving business growth with bold storytelling. Walk away with actionable strategies to build brands that resonate, inspire, and lead.