About
Dr. Robert Cialdini is known as the "Godfather of Influence. " His New York Times bestseller Influence: The Psychology of Persuasion has sold over five million copies in 44 languages.
As Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, he is internationally renowned for his research on persuasion, compliance, and negotiation. His work identifies the key principles that move people from "on the fence" to action. Dr.
Cialdini speaks on the ethical application of influence in business and policy.
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