Complete gig history
All talks by Duncan Wardle
11 talks·3 with video·3 years
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Marketing will be replaced by Experiences in less than a decade! Why? Because experiences significantly enhance our level of engagement and create much deeper relationships. Disney is the master of creating experiences where consumers can come touch, feel and play with the brand in an extraordinary way that creates magical relationships. In this talk I will share how Disney creates experiences and how the underlying principles can help all of us engage our consumers in new and different ways, leading to relationships that last a lifetime. As Head of Innovation and Creativity at Disney, Duncan and his team helped Imagineering, Lucasfilm, Marvel, Pixar and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe. As founder of iD8 & innov8 he now brings his extensive Disney experience to audiences around the world using a very unique approach to Design Thinking, that not only places the end user at the core of the creative thinking process, but also looks in new and usual places to uncover insights for innovation, helping people capture unlikely connections, leading to fresh thinking and disruptive ideas. Duncan is a multiple Ted X speaker and contributor to Fast Company Magazine. He teaches Master Classes at Yale, the University of North Carolina, Duke University and the University of Florida. In 2008 he received the American Citizen of Choice Award at the White House. In 2014 he was awarded an Hons. Doctorate from Edinburgh University in Scotland. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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