Erika Serow
BAIN Partner & Chief Marketing Officer | Creativity & Marketing Strategies
About
Erika Serow is the Chief Marketing Officer and a Partner at global management consulting firm Bain & Company. She is a recognized expert in driving creative and effective marketing initiatives that help businesses thrive.
Serow's work has been featured at the prestigious Cannes Lions International Festival of Creativity, where she shares insights on leveraging marketing to transform organizations. Her keynotes provide leaders with actionable frameworks for infusing creativity across the customer experience and driving measurable business impact.
Talks1
Erika Serow at Cannes Lions 2025
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