About
Faris Yakob is an advertising strategist, author, and co-founder of Genius Steals, a creative and strategy consultancy. His book 'Paid Attention' has become essential reading for understanding how brands can earn and keep consumer attention in an age of infinite distractions.
A former Chief Technology Strategist at McCann Erickson and EVP Chief Innovation Officer at MDC Partners, he has shaped how the industry thinks about creativity, technology, and attention. He writes extensively on advertising, culture, and ideas, and speaks globally on the future of marketing, the attention economy, and creative strategy.
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Faris Yakob at Cannes Lions 2025
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