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All talks by Gülen Bengi
3 talks·2 years
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While we celebrate Lion winners inside the Palais, a US$150bn reality unfolds along the Croisette: retail media is the fastest-growing advertising channel yet largely a blank creative canvas. How do we ensure brand equity doesn’t become an afterthought to the “Buy Now” button? In an exclusive debut, Mars and Ipsos unveil a new frontier: The Shoppable Masterpiece. This session challenges the industry to reclaim the retail feed and illustrates why leading brands must expand consumer relationships for a new era of value creation. Learn how Mars is transforming the shopper journey into a seamlessly connected experience and why creativity remains the ultimate growth lever.
Speaker at Conference 2025. Lead Chief Marketing Officer at MARS. Event held in Unknown (2025).
Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI. Our panel will share the key strategic decisions they've made, hurdles faced and lessons learned from early adoption in their business and what they've seen across peers and adjacent industries.