Gaby Barrios

Gaby Barrios is a marketing expert affiliated with Duke University who challenges conventional wisdom about gender-based marketing strategies. She argues that traditional approaches to marketing that rely heavily on gender stereotypes and segmentation are not only outdated but actively harmful to business performance.

Barrios presented her research and insights at TED 2019, where she made the case that gender-based marketing creates artificial limitations and missed opportunities for companies. Her work examines how businesses can move beyond restrictive gender assumptions to create more inclusive and effective marketing approaches that better serve diverse consumer needs while driving stronger business results.