Gaby Barrios
Marketing expert | Challenges gender-based marketing practices in business
About
Gaby Barrios is a marketing expert affiliated with Duke University who challenges conventional wisdom about gender-based marketing strategies. She argues that traditional approaches to marketing that rely heavily on gender stereotypes and segmentation are not only outdated but actively harmful to business performance.
Barrios presented her research and insights at TED 2019, where she made the case that gender-based marketing creates artificial limitations and missed opportunities for companies. Her work examines how businesses can move beyond restrictive gender assumptions to create more inclusive and effective marketing approaches that better serve diverse consumer needs while driving stronger business results.
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Why gender-based marketing is bad for business
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
| Event | Year | Location |
|---|---|---|
| TED@BCG Mumbai 2019 | 2019 | 🇮🇳Mumbai, India |
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