Good Humor

Lilly Singh on her Entertainment-First Approach to Changing Culture

Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú In this session, Emmy Award-winning entertainer, actress, writer and producer, Lilly Singh, will discuss how her company, Unicorn Island Productions, uses an entertainment-first approach to storytelling without compromising important social commentary that ignites impact. There is nothing funny about shame, but as the co-writer, producer and star of her debut film feature, DOIN' IT, Singh will share how she employs comedy to subvert cultural norms and expectations to change culture. Singh will also discuss her learnings from the independent filmmaking process on DOIN’ IT, which will have its World Premiere at this year’s SXSW Film & TV Festival. About SXSW: SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com. Subscribe: http://www.youtube.com/user/sxsw?sub_... Connect with SXSW: Website: https://www.sxsw.com Facebook: https://www.facebook.com/SXSWFestival/ Twitter: https://twitter.com/sxsw Instagram: https://www.instagram.com/sxsw/ YouTube: https://www.youtube.com/sxsw