
Greg Hoffman
Former Nike CMO | Brand and Creative Leadership Visionary

About
Greg Hoffman led Nike's global marketing team of 2,500 employees, directing iconic campaigns like the Colin Kaepernick project and Stand Up, Speak Up initiative. Recognized by Fast Company as one of today's most creative business leaders and Business Insider as an innovative CMO, Hoffman authored the book 'Emotion by Design: Creative Leadership Lessons from a Life at Nike.' He now applies his expertise as Founder of the Modern Arena brand advisory firm, sharing insights on building breakthrough brands through creative leadership and design thinking.
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