Gus Pelogia

Product Mindset for Better SEO

Are you tired of your technical SEO tickets getting ignored by developers? In this Whiteboard Friday, Gus Pelogia explains how adopting a "product mindset" can help you bridge the gap between SEOs and engineering teams. By integrating into the Agile workflow and understanding how developers prioritize work, you can stop listing problems and start getting solutions shipped. Follow along and see an HQ version of the whiteboard for this episode on the Moz Blog: https://moz.com/blog/seo-strategy-with-product-mindset-whiteboard-friday *************************************** Timestamps: 00:00:00 – Introduction: Why you need a product mindset for SEO 00:00:16 – Understanding the Product Team environment (UX, Engineers, Agile) 00:01:08 – Overview of Agile Ceremonies (Standups, Planning, Discovery) 00:01:25 – Sprint Planning: Estimating tickets, velocity, and prioritizing impact vs. effort 00:03:09 – Discovery Meetings: Aligning stakeholders and avoiding surprises before building 00:05:41 – Tasks vs. Epics: How to bundle small fixes into sellable projects (e.g., "Security" instead of "updating plugins") 00:07:49 – Building an MVP: Testing ideas with minimum effort to validate confidence 00:09:48 – Output vs. Outcome: Why delivering an audit isn't the same as achieving results 00:10:33 – Conclusion *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/