Jenna Weiner

Jenna Weiner is a behavioral scientist whose research at Duke University's Common Cents Lab focuses on understanding financial decision-making. Her eye-opening TED talks on the psychology of money have reached millions, offering science-backed strategies to help people build healthier financial habits. Weiner's keynotes give audiences practical frameworks for making better money choices without relying on willpower alone, drawing on insights from her work designing behavioral interventions to drive positive personal finance outcomes.