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All talks by Jessica Jensen
3 talks·2 years
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AI is changing how audiences decide. For decades, marketing followed a predictable model: build awareness, drive traffic, convert demand. But in an AI‑mediated world, discovery is no longer linear – it’s a compressed decision moment shaped by what systems can find, summarise and recommend. In this session, our panel of industry experts will unpack what this shift means for how businesses compete – and how growth is won.