John Bidden

John Bidden is a leading cognitive psychologist and creativity researcher. As a professor at the University of California, Berkeley, his pioneering work explores the neuroscience of innovation and how to cultivate breakthrough thinking.

Bidden's popular TED talks have amassed millions of views, revealing insights from his three decades of research on the creative process. His keynotes provide executives and teams science-backed strategies for sparking creativity and solving complex business challenges.