Jonah Berger

Jonah Berger is an American professor and author who serves as a Marketing Professor at the Wharton School of the University of Pennsylvania. His academic expertise centers on understanding consumer behavior, social influence, and the psychological factors that drive decision-making in marketing contexts.

As both an educator and researcher, Berger has established himself in the field of marketing through his scholarly work at one of the world's most prestigious business schools. His position at Wharton places him at the forefront of marketing education and research, where he contributes to advancing understanding of how consumers think and behave in various market situations.

Through his dual role as professor and author, Berger bridges the gap between academic research and practical application, making complex marketing concepts accessible to broader audiences while maintaining rigorous scholarly standards in his work.