Jonah Berger
Wharton Marketing Professor | Author of Contagious & The Catalyst
Has stood on these stages
About
Jonah Berger is a Marketing Professor at the Wharton School and a world-renowned expert on word of mouth, viral marketing, influence, and consumer behavior. His bestselling books Contagious, Invisible Influence, and The Catalyst have been translated into over 35 languages.
He has published more than 50 articles in top academic journals and teaches Wharton's most popular online course. His work appears in The New York Times, Wall Street Journal, and Harvard Business Review.
Jonah speaks on what makes ideas catch on and how to drive change.
What Jonah Talks About
Consumer behavior and decision-making psychology
Social influence in marketing and business contexts
Behavioral research applications in marketing strategy
Academic insights on market dynamics and consumer patterns
Featured1 with video
How to Make Things Catch On - Full Keynote
Why do some ideas go viral while others disappear? In this exclusive VIP session, Jonah Berger - Wharton professor and bestselling author of Contagious and Invisible Influence - breaks down the science behind why people share, talk, and take action. Packed with real-world examples and practical insights, this session explores what truly makes things catch on - and how you can apply those same principles to your brand, product, or message. What you’ll learn: - The hidden psychological drivers behind sharing and word of mouth - How emotion and identity shape what people talk about - Why being remarkable beats being loud - Simple tools to craft messages people can’t help but pass along
4 talks, 2019 to 2025
This is only what we could find published. Jonah has almost certainly done more.
Jonah Berger at Nordic Business Forum 2025
Jonah Berger at BRAND MINDS 2022
Jonah Berger at Gartner Marketing Symposium 2019
What events has Jonah spoken at?
3 events · 2019 to 2025
Is this you?
Claim this profile to edit your bio, add talks, and get verified.
Free. We don't charge speakers to be listed.
Know a talk we're missing?
At a Glance
Get in Touch
Save for Later
Similar Speakers
Related by topic and shared stages
Explore related directories
Conferences, directories, and industries connected to Jonah Berger